commsME – Interactiveme

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ommunication 5.0

To communicate.
Information and dedicated content useful for daily activities and interests

Marketing and advertising

To promote. The core of every sales strategy to encourage the purchase of a product or service. Innovative support for Marketing and the Customer

The sender and the recipient

Communicating and disseminating volumes of information immediately, related to one's activities through digital technology, is now a priority for every public and private organization. Technology has made interpersonal communications much faster and simpler. Through electronics, we are getting used to and adapting to speed with undeniable advantages; a situasion of simultaneous communication has become customary.

The message, the code, the channel, and the context

A digital communication plan is implemented through a series of tools aimed at conveying the message to consumers/users and stimulating interaction.

Communication Choices

Digital communication forms are divided into two types:

• Rapid consuption content that quickly fades in social media feeds. This means that to be visible online, one must always be connected;
• Evergreen or long-form content that remains visible online and produces effects over time.

Informations encountered casually, mostly passively, is visible for the duration of the scrolling action to move beyond. It rarely produces the expected results unless the topic sparks interest and there is time available to delve deeper at that moment.
For this reasons, strategies must be created ad hoc, tailored to the specific characteristics that govern social media and all digital channels in general. Is there a new way to engage users by directly addressing the target audience that wishes to be informed?

The engaged users

We asked ourselves some questions: Do people accept invasive advertising? How do those with little familiarity with modern technology get informed and stay updated? How many would like to learn about their cultural interests, hobbies, etc., or useful information related to daily living at the place and time they are in? How many would like to do so with the freedom of choice? Without providing their data and without signing up for websites? Without downloading apps and being tied to passwords? without costs and subscriptions? If all this were made possible, even deciding autonomously, free from coercion and pressure, could it be an extremely important and motivating factor for the user? Through commsME, the User/Customer can choose to view the message on their device, at their discretion, at the time and place they deem most appropriate.

Innovation and communication

We believe that to convey this concept, it is necessary to use technology from objects already present daily in everyone's life: smartphones and tablets. Our technology allows for the instant promotion of content without using QR codes, connecting to online sites, or using paid apps, going beyond traditional methods. We propose and implement possibility of conveying personalized messages based on the target audience, aligning them with the characteristics of the users they are intended for. This solution enables the creation of targeted and customized content, translating into effective strategies that help build customer and user loyalty. Through content optimization, a useful message is directed to those interested in receiving it.

Communication 5.0

Interaction becomes Service.

An effective means of updating for public entities, private organizations, and associations, communicating with users in a different and direct manner, informing and updating without being intrusive. Using dedicated totems, receiving a gift, purchasing a souvenir gadget or promotional items equipped with chips or distributed by a sponsor, useful communications will be received from the senders. (Communication of public value, cultural and sports events, or local interest activities are just a few examples). Every targeted information that meets the needs, activities, interests, professional passions, and hobbies of the recipients will give rise to a campaing. A direct line with the user.

A new way of use

• Promotional gadgets(souvenirs from a trip or meeting, a bracelet, a bookmark, pendants, keychains, t-shirts, general gadgets);

• Real-time information on informational supports and various types of articles;

• Text messages, audio, music, images and videos;

• Multiple applications easily adaptable to any type of support;

• Chips for every solution.

For direct and engaged communication.

Marketing and advertising

Interactions Becomes Services

A company must deeply understand its consumers, their relationship with the brand, and their purchasing experience. knowing the various stages of the Customer Journey in as much detail as possible is essential for effective communication. Companies do not have a direct line with the consumer. Such a detailed function on individual products is entrusted to the Fidelity Cards of GDOS chains. NFC technology becomes crucial for a real communication strategy: adding a touch points and focusing on the most important aspects - the BRAND, the PRODUCT, and CONSUMER LOYALTY.

Interactive proposes: technology that supports marketing

Targeted advertising through giveaways of gadgets, promotional items, or integrated into the products themselves via dedicated labels equipped with chips. Using NFC technology, direct communications will be transmitted to the consumer. (Examples include the lauch of new products, trade fairs, promotional campaigns, market communications). Promotional information will always be sought after and desired because it satisfies the desire to know. Every targeted piece of information from the preferred brand the meets the activities, interestsm professional passions, and hobbies of the recipient will give rise to a campaing.

Costumer Engagement e Costumer Experience

Aim to establish and strengthen the relationship with the costumer. A process that starts with the first contact and continues through engagement is the key to the success of any brand. Thanks to the ease of interaction with NFC technology, the customer comes into contact with the object from which they can access valuable information. The product becomes a direct channel for the brand, a privileged accesso point, a place rich in information and dedicated content that the customer aspires to know.

Marketing and advertising
Marketing in-store - Smart packaging - Smart poster

Knowing an object before purchase becomes desirable, providing an additional reason to buy it. Experiences created specifically for the customer will foster loyalty.

For marketing, understanding the tastes and preferences of each target offers the brand the opportunity to reach customers with the right proposal at the right time.

Meeting their pleasure and aiming at their preferences.

Report Analityc
For a targeted communication, sales, and promotion policy.

To improve and enhance every communication to offer, it is necessary to understand the real appreciation of what is proposed.

For this evaluation, an analysis is needed, completely anonymous but important, regarding user interactions with various multimedia content to derive statistics and functional information on the trends of their interests in relation to the object of interest, identifying the points of greatest contact.

Which object has attracted the most attention? Which promotion has generated the most interest? How many contacts for that product?